History of Kylie Cosmetics in Timeline

Kylie Cosmetics, founded by Kylie Jenner in 2015, is an American cosmetics company. It initially gained popularity with its Kylie Lip Kits, featuring liquid lipstick and lip liner sets. Originally named Lip Kit by Kylie, the company rebranded to Kylie Cosmetics in 2016. The brand leverages Kylie Jenner's considerable social media influence to drive sales and brand awareness, contributing significantly to its rapid growth and success in the competitive beauty industry.

November 30, 2015: Kylie Lip Kits Launch

On November 30, 2015, Kylie Cosmetics, then known as Lip Kit by Kylie, began selling Kylie Lip Kits, which included a liquid lipstick and lip liner set.

Kylie Cosmetics Matte Lip Kit - 808 Kylie for Women - 2 Pc 0.10oz Matte Liquid Lipstick, 0.03oz Lip Liner

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February 2016: Company Renamed to Kylie Cosmetics

In February 2016, Lip Kit by Kylie was renamed to Kylie Cosmetics, and production increased to 500,000 kits.

May 2016: Lip Kit Packaging Change

In May 2016, Kylie Cosmetics changed the packaging of its Lip Kits due to complaints of theft. The boxes were changed to a basic black, and the recognizable lip gloss design was moved to the inside of the box.

April 2017: Collaboration with Kim Kardashian (KKW X Kylie)

In April 2017, Jenner announced her collaboration with Kim Kardashian, called KKW X Kylie.

February 2018: Weather Collection Release

In February 2018, Jenner released Kylie Cosmetics’ first non-collaborative collection named Weather. Jenner explained the collection is an ode to her daughter, Stormi.

April 2018: Collaboration with Kourtney Kardashian (Kourt X Kylie)

In April 2018, Jenner announced a collaboration with her half-sister Kourtney Kardashian, named Kourt X Kylie.

April 2018: Kourt X Kylie Collection Packaging Change

In the April 2018 release of the Kourt X Kylie Collection, Kylie Cosmetics included eyeshadow palettes with brand new plastic packaging rather than the traditional cardboard packaging.

May 9, 2018: Kris Kollection Announcement

On May 9, 2018, Kylie and Kris Jenner announced their collaboration called the Kris Kollection via Instagram. The Kris Kollection includes a Mini Lip Set named "Momager", lip glosses and a four pan pressed powder highlight/blush palette.